A Better Approach
to Website Design

Responsive Design. Strategic Development.
Simplified Content Management. Complete Transparency.

A Better Approach to Website Design

Responsive Design. Strategic Development.
Simplified Management. Complete Transparency

Inspired To Do Better

There are a variety of agencies and specialists and a growing number of do-it-yourself website builders (Squarespace, Wix, Weebly, etc.) competing for your business. Selecting the best option for you and your business isn't easy. 

I know this because I spent the first seven years of my career managing digital marketing campaigns and projects for an Austin-based nonprofit organization, where I worked with a number of different website designers, developers, and agencies on dozens of websites. 

The many lessons and experiences—the good and the bad—ultimately inspired me to do better. Today, I help businesses and organizations navigate the website design and development process. My sweet spot is designing and building websites for organizations that are in need of substantial upgrades but don’t have the budget typically required for the bespoke, full-service website design and development support that many large agencies push for.

I avoid unnecessary custom development and, where appropriate, leverages more affordable, well-documented content management systems, like Wordpress and Webflow. I also prioritize transparency in all that I do to make sure clients understand the pros and cons of their options.

The Process

Because each project is unique, we work through to a series of important planning tasks and exercises to ensure we're creating the right solution for you. And, because a commitment to complete transparency is at the core of everything we do, you’ll know what it is we’re working on and why.


Research & Discovery

Every project is unique and before beginning any design work we'll review and document your business objectives, evaluate your competitors, including what they do well and where opportunities might exist, identify key stakeholders and target audiences, and more.

Design & Development

Adhering to your branding guidelines and design preferences, as well as other considerations we identify during research and discovery, we'll create wireframes and page mockups for review and feedback, eventually converting static designs to a live, fully functional staging website.
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Testing & Training

We'll spend as much time as needed testing your website in its staging environment to ensure that it's working as expected and looks great on computers, laptops, tablets and phones. We'll also provide one-on-one training so that you confidently make edits and updates to your site with on your own.
Launch Icon, Waterman Web Design & Digital Strategy

Launch & Support

With testing completed, we'll move your site from staging to production, making it accessible to anyone with Internet access. While your site will be completely accessible to you and your team to manage and maintain, we offer different packages for clients who prefer to have someone else handle ongoing maintenance and content management-related needs.

    The Heyday Group

    I had the privilege of working with the good folks at Heyday, an award-winning residential real estate team with over 40 years of residential real estate experience, to design and build their website.

    Launched in January 2022 and recently updated to spotlight their expansion into the Colorado, the website features a combination of static, like the Buy + Sell page, and dynamic content, like the properties page, which uses a combination of easily assignable categories (i.e. featured property, for sale, recently sold, etc.) to automatically display properties where needed. Importantly, all of this is also set up in a way that lets the Heyday team tackle content updates, like adding new team members or showcasing new properties, in-house.

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    Austin Sunshine Camps

    Working in collaboration with Too Good Strategy, which provided wireframes and design mockups we were hired to build a new website for Austin Sunshine Camps (ASC), whose mission is to provide the magic of overnight camp without the barrier of cost.

    The new website has been designed to make it easy for parents to find timely information about ASC’s camps. It’s also setup to make it easy for the ASC team to post or remove seasonal and full-time positions as they become available and are filled.

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    Working alongside the talented team at Wedge Financial, Inc., we were tasked with building a website that showcases the company’s innovative technology and unique brand. The website was launched in November of 2021 and recently updated to spotlight a new offering called the Wedge Card.

    Like all of the projects we lead, the website has been built to enable the team at Wedge to handle ongoing content needs and updates.

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    Capitol Pain Institute

    Working in collaboration with Too Good Strategy, which provided, wireframes, and design and branding guidelines, we were hired to build the Capitol Pain Institute’s website.

    The website provides detailed information about Capitol Pain’s physicians and the specialized treatments they offer for a wide variety of conditions and is setup to enable Capitol Pain staff to easily publish new blog posts and make ongoing content updates and edits without writing a single line of code.

    The site was also recently overhauled to take advantage of software updates that make updating copy-heavy pages, like physician bios, specific conditions, and treatments offered, easier and more efficient to manage.

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    It's Time Texas

    I had the pleasure of rebuilding the website for It’s Time Texas, a Texas-based non-profit organization working to bring people, communities, and organizations together to take action that supports health for all, now and for generations to come.

    The updated website better spotlights timely events, programs, and initiatives, features a redesigned blog, and is now available in English and Spanish. It’s also now leveraging software updates and improvements that make updating copy-heavy pages, the About page, for example much easier to manage.

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