Waterman Web Design & Digital Strategy

Web Design, Made Easier

I started Waterman Web to offer a more personal and down-to-earth experience, and to help clients understand their options and make decisions they feel good about.

12+

years of experience

30+

organizations served

100%

referral driven

Image
About

Built from experience

At Waterman Web Design & Digital Strategy, I help businesses and nonprofit organizations navigate the website design and development process.

I spent the early part of my career managing digital marketing campaigns and collaborating with agencies and developers to build websites and mobile apps, and I understand what it's like to sit on the other side of the table. At the time, I didn’t always have the technical knowledge and expertise to understand all of my options or know what made the most sense.

That experience shapes how I work today. I started Waterman Web to offer a more personal and down-to-earth experience, and to help clients understand their options and make decisions they feel good about.

Today, I specialize in designing and building websites for organizations that need an upgrade or are launching something new. Over the last 12+ years, I’ve been fortunate to work with dozens of businesses and nonprofits, with every project coming through referrals.

I'm a University of Texas alum based in Durango, Colorado, where I live with my wife, Katie, our daughter, Sadie Lou, and our dog, Tanner.

If your website or the systems behind it could use some help, please reach out and we can see if it's a good fit.

Get in Touch
What people say

Trusted by the teams & people I work with

A talented web designer with a background in PR, marketing, and communications, John understands every aspect of crafting an effective website and builds stunning sites with clients' longterm success in mind. Whether your site needs updating or you're starting from scratch, you're in great hands with John and will love working with him.
- Caroline G. Founder, Marketer on a Mission
John is incredibly talented at what he does, but what makes him so special is the person he is while he is doing it. He is kind, patient, supportive, dependable, and always willing to help. John made our organization better not only because of the quality of his work, but because of the way he treated people.
- Jamie W. CEO, Girl Scouts of Texas Oklahoma Plains
He's driven to meet goals and makes quick, smart decisions when unforeseen adjustments are needed. You couldn't find a more detail-oriented and person to work with.
- Eric C. Owner, Visual Notion
John led the design, development, launch, and ongoing maintenance of all of our websites. From full WordPress builds to mobile integrations and tech system overhauls, his ability to think through both user experience and back-end functionality is unmatched. I've worked with many professionals in marketing and tech, and John stands out for his consistency, humility, and the quality of care he brings to every aspect of his work.
- Amelia C. Sr. Dir. of Marketing & Development, Healthier Texas
    Featured Projects

    Selections from recent work

    The Heyday Group

    I had the privilege of working with the good folks at Heyday, an award-winning residential real estate team with over 40 years of residential real estate experience, to design and build their website.

    This website was launched and recently updated to spotlight their expansion into the Colorado. A top priority was building and configuring the content management tools in a way that will enable the Heyday team tackle content updates, like adding testimonials, managing team members, showcasing new properties and changing property listing statuses in-house.

    theheydaygroup.com →

    Bexa Equity Alliance

    I designed and built a new website for the Bexa Equity Alliance, a nonprofit expanding access to no-cost Bexa Breast Exams for women in need. The site highlights BEA’s life-saving work, introduces the team behind the mission, and makes it easy for individuals, sponsors, and community partners to get involved.

    Behind the scenes, the website is built for simple ongoing content management, including events, sponsors, and blog posts. It also connects newsletter signups directly to BEA’s Mailchimp account through an API integration, reducing manual work for the team.

    bexaequityalliance.org →

    The Moody Foundation

    Working in alongside the team at Too Good Strategy, who provided wireframes, design direction, and branding guidelines, I rebuilt the website for the Moody Foundation, a Texas-based nonprofit that’s pledged $1 billion to transform education in Texas by 2035.

    The new site highlights the foundation’s historic impact, including a robust grants section featuring more than 1,000 grantees funded over the last six years. Behind the scenes, I built the site to make ongoing updates easier for administrators, including tools to add or edit grantees individually or in bulk through a streamlined import process, along with flexible options for publishing news, blog posts, and static content.

    moodyf.org →

    MCH Transportation Co.

    MCH Transportation has been a leader in dedicated carriage for nearly 40 years, but its previous website no longer reflected the quality of its award-winning services or the people behind them. I designed and built a new responsive website that better showcases MCH’s bold brand, family-oriented culture, and appeal to potential drivers.

    The project centered on elevating MCH’s team by integrating new and professional photos and videos, employee and driver stories, and highlighting testimonials site-wide. The result is a modern, people-focused website that highlights the staff, drivers, trucks, proven track record that make MCH stand out.

    mchtransport.com →

    Austin Sunshine Camps

    Working with the good folks at Too Good Strategy, who provided wireframes and design mockups, I was hired to build a new website for Austin Sunshine Camps (ASC), whose mission is to provide the magic of overnight camp without the barrier of cost.

    The new website is designed and built to highlight the profound impact ASC has on so many campers and participates. The reworked layout and design also make it easy for parents to find timely information about ASC’s camps. Critically, the website is also setup to enable the ASC team to post or remove timely content, like announcements, application deadlines, career opportunities, and more.

    sunshinecamps.org →

    The Center for Ethical Leadership in Media

    Working in collaboration with Too Good Strategy, I built the website the Center for Ethical Leadership in Media, an initiative of The University of Texas at Austin’s Moody College of Communication, whose mission is to advance ethical culture in the news industry through training, research and education.

    The site brings together leadership curriculum for students and professors, relevant research, center updates, and career-building tools for students pursuing work in media. It was also built to ensure content management can be managed in-house and with a scalable structure that can grow alongside the Center’s work. Most recently, the website’s navigation was reworked to showcase and reflect a growing list of new and featured resources.

    ethicalmedialeadership.org →

    Wedge

    Working alongside the talented team at Wedge Financial, Inc., I was tasked with building a website that showcases the company’s innovative technology and unique brand.

    Like all of the projects we lead, the website has been built to enable the team at Wedge to handle ongoing content needs and updates.

    wedge.us →

    Austin Wine & Food Foundation

    Working alongside the team at Too Good Strategy, who provided wireframes, design direction, and branding guidelines, I built the website for the Austin Wine & Food Foundation.

    The site highlights AWFF’s work connecting Austin’s community of wine lovers and food enthusiasts through signature events like Big Reds & Bubbles, Toast of Texas, and the Austin Wine Auction & Gala Weekend, along with an easy-to-manage event calendar for other happenings. It also showcases the foundation’s team, shares news and updates, and makes it simple for supporters to contribute.

    winefoodfoundation.org →

    Healthier Texas

    I had the pleasure of redesigning and rebuilding the website for Healthier Texas (formerly It’s Time Texas), a Texas-based non-profit organization working to bring people, communities, and organizations together to take action that supports health for all, now and for generations to come.

    The new website showcases the organization’s new brand and makes it easy for visitors to learn more about programs, events, and initiatives available throughout the state. The website also features testimonials, a rebuilt navigation system, a new blog, and is now available in English and Spanish. Critically, the admin side of the website was reconfigured to simplify ongoing content management.

    healthiertexas.org →
      Additional Services

      More ways I can help

      Beyond designing and building websites, I also help clients with the tools, systems, updates, and behind-the-scenes details that support their website, communications, and day-to-day digital needs.

      Hosting & Domain Management

      From hosting setup and domain management to DNS changes and technical support, I can take care of the details that keep your website online and accessible.

      Website Maintenance

      From software updates and security checks to content edits and design refinements, I can help keep your website healthy, current, and evolving alongside your organization.

      Google Workspace

      Workspace setup, email configuration and account management, and ongoing administration support for your organization.

      Google for Nonprofits

      Application support and activation of products like Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and more.

      Microsoft 365

      Licensing, email accounts, mail flow, spam defense, SharePoint and OneDrive configuration, and more.

      Tracking & Analytics

      Support getting Google Analytics, Google Tag Manager, trigger and event configuration, and Google Search Console up and running.

      Donor Software

      Not all donation tools are created equal, and I can provide recommendations and support with donor-specific tools to help your organization better achieve its fundraising goals.

      Email Marketing

      Integrate trusted platforms like, MailChimp, Constant Contact, MailerLite and more to your website to streamline your email marketing efforts.

      Third-Party Integrations

      From CRMs and booking systems to payment processors and event platforms, I can connect the external tools your organization already relies on directly to your website.
      Contact

      Let's talk about your project

      Please feel free to reach out if you have questions or are interested in working together.
      [email protected]