A Better Approach to Website Design


Responsive Design. Strategic Development.
Simplified Management. Complete Transparency

A Better Approach to Website Design


Responsive Design. Strategic Development.
Simplified Management. Completely Transparent

Responsive Design.
Strategic Development.
Simplified Management.
Complete Transparency

Inspired To Do Better

How I Got Here


There are a variety of agencies and specialists and a growing number of do-it-yourself website builders (Squarespace, Wix, Weebly, etc.) competing for your business. Selecting the best option for you and your business isn’t easy.

I know this because I spent nearly 7 years on the other side of the aisle, where I led and managed a variety of digital marketing campaigns and projects, working closely with a number of different website designers, developers, and agencies on dozens of websites. The many lessons and experiences, the good and the bad, self-inflicted and unavoidable, ultimately inspired me to do better.

There are a variety of agencies and specialists and a growing number of do-it-yourself website builders (Squarespace, Wix, Weebly, etc.) competing for your business. Selecting the best option for you and your business isn’t easy.

I know this because I spent nearly 7 years on the other side of the aisle, where I led and managed a variety of digital marketing campaigns and projects, working closely with a number of different website designers, developers, and agencies on dozens of websites. The many lessons and experiences, the good and the bad, self-inflicted and unavoidable, ultimately inspired me to do better.

The Process

What To Expect

Because each project is unique, we work through to a series of important planning tasks and exercises to ensure we’re creating the right solution for you. And, because a commitment to complete transparency is at the core of everything we do, you’ll know what it is we’re working on and why.

Because each project is unique, we work through to a series of important planning tasks and exercises to ensure we’re creating the right solution for you. And, because a commitment to complete transparency is at the core of everything we do, you’ll know what it is we’re working on and why.

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Research & Discovery


Every project is unique and before beginning any design work we’ll review and document your business objectives, evaluate your competitors, including what they do well and where opportunities might exist, identify key stakeholders and target audiences, and more.

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Design & Development


Adhering to your branding guidelines and design preferences, as well as other considerations we identify during research and discovery, we’ll create wireframes and page mockups for review and feedback, eventually converting static designs to a live, fully functional staging website.

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Testing & Training


We’ll spend as much time as needed testing your website in its staging environment to ensure that it’s working as expected and looks great on computers, laptops, tablets and phones. We’ll also provide one-on-one training so that you confidently make edits and updates to your site with on your own.

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Launch & Support


With testing completed, we’ll move your site from staging to production, making it accessible to anyone with Internet access. While your site will be completely accessible to you and your team to manage and maintain, we offer different packages for clients who prefer to have someone else handle ongoing maintenance and content management-related needs.

  • Cardigan


    We had the pleasure of working with the incredibly talented team at Cardigan, an Austin and San Antonio-based employer branding and internal communication consultancy, to help redesign and build their new website.

    Fully responsive, Cardigan’s website allows the organization to showcase their talent and services through a combination of static and dynamic content that spotlights recent success stories, client testimonials, and timely insights and articles.

    Project Details:


    Client: Cardigan
    Date: Fall, 2019
    Content Management System: WordPress
    Responsive: Yes
    Currently Managed by: Cardigan Staff
    Website: www.cardigancg.com

    Cardigan Website Mockups
  • Bistro Menil


    We had the pleasure of designing and building a new website for Bistro Menil, a friendly, lively, and wine-focused restaurant steps away from the Houston-based Menil Collection, the museum that houses the impressive and valuable private art collection of founders John and Dominique de Menil.

    Fully responsive, the new website allows Bistro Menil management to spotlight timely offerings and events, while making a point to showcase mouth-watering images of the bistro’s European-inspired, American fare and thoughtfully selected craft beer and wine options.

    Project Details:


    Client: Bistro Menil
    Date: Winter, 2019
    Content Management System: WordPress
    Responsive: Yes
    Currently Managed by: Bistro Menil Staff
    Website: www.bistromenil.com

    Bistro Menil Website Mockups
  • Boone’s Bay


    We were approached by the founder of Boone’s Bay, who had recently began manufacturing a first-of-its-kind outdoor performance shirt designed specifically for women, but needed help to begin selling her shirts online.

    Fully responsive and powered by WooCommerce, customers can now purchase Boone’s Bay products using a credit card, Apple Pay, or Google Pay via the Boone’s Bay website. Importantly, the website is also setup to give the Boone’s Bay staff access to the many of the logistical tools and information required to process and fulfill orders.

    Project Details:


    Client: Bistro Menil
    Date: Fall, 2018
    Content Management System: WordPress
    Responsive: Yes
    Currently Managed by: Waterman Web & Boone’s Bay
    Website: www.boonesbay.com

    Boone's Bay Website Mockups
  • Austin Parks Foundation


    Working in collaboration with Too Good Strategy, which provided wireframes, design mockups, and branding guidelines, we were hired to build the Austin Park Foundation’s (APF) website.

    Fully responsive, the updated website encourages visitors to learn more about the many services provided by the Austin Parks Foundation. The website also includes a new, interactive park search page, which allows users to search through the 100+ Austin-area parks based on customizable filter criteria.

    Project Details:


    Client: Too Good Strategy / Austin Parks Foundation
    Date: Summer to Fall, 2017
    Content Management System: WordPress
    Responsive: Yes
    Currently Managed by: Austin Parks Foundation Staff
    Website: www.austinparks.org

    Austin Parks Foundation Website Mockups
  • Capitol Pain Institute


    Working in collaboration with Too Good Strategy, which provided, wireframes, and design and branding guidelines, we were hired to build the Capitol Pain Institute’s WordPress website.

    Fully responsive, the updated website provides detailed information about Capitol Pain’s physicians and the specialized treatments they offer for a wide variety of conditions. The site is also setup to enable Capitol Pain staff to easily publish new blog posts and make ongoing content updates and edits without writing a single line of code.

    Project Details:


    Client: Too Good Strategy
    Date: Fall, 2016
    Content Management System: WordPress
    Responsive: Yes
    Website: www.capitolpain.com

    Capitol Pain Institute Website Mockups
  • Royce Silk & Wool Carpets


    Royce Silk & Wool Carpets designs and manufactures custom, hand-tufted area rugs and carpets using the highest quality mulberry silk and semi-worsted New Zealand wool, and has worked with luxury service brand and businesses including the Dallas Country Club, Gucci, Vail Cascade Resort, Versace, and more.

    Hired in late spring 2016, we built and designed a fully responsive website that is reflects the quality and luxury of Royce’s products and designs.

    Project Details:


    Client: Royce Silk & Wool Carpets
    Date: April, 2016
    Content Management System: WordPress
    Responsive: Yes
    Website: www.roycewoolcarpets.com/

    Royce Silk and Wool Carpets Website Mockups