Waterman Web Design & Digital Strategy

Personal Guidance. Professional Results.

I work directly with every client — drawing on more than 10 years of experience helping businesses and nonprofit organizations design, build, and manage websites and the systems behind them.

10+

years of experience

25+

organizations served

100%

referral driven
Image
About

Inspired to do better

At Waterman Web Design & Digital Strategy, I help nonprofits, businesses, and organizations navigate the website design and development process.

After years managing digital campaigns and collaborating with agencies of all sizes, I saw firsthand how confusing, costly, and hectic the process can be. I started Waterman Web to offer a more personal and down-to-earth alternative: practical guidance, honest communication, and modern websites built around each client's unique goals.

Today, I specialize in designing and building websites for organizations that need a significant upgrade or are launching something new. Over the last 10+ years, I’ve been fortunate to work with dozens of businesses and nonprofits, with every project coming through referrals.

I'm a University of Texas alum based in Durango, Colorado, where I live with my wife, Katie, our daughter, Sadie Lou, and our dog, Tanner.

If your website could use some help, please reach out and we can see if it's a good fit.

Get in Touch
The Process

Here's how it works

All projects are different but the each follow the same high-level, four-phase process.
01

Research & Discovery

We’ll start with real conversations about what you need, what’s not working, and what success looks like.
02

Design & Development

I’ll take what we learn and create interactive designs and working page templates you can review and respond to.
03

Quality Assurance

Before launch, I’ll test the site carefully on all modern browsers and across multiple devices.
04

Launch & Support

Once everything checks out, your website goes live. For those interested, I offer ongoing hosting, maintenance, and support plans.
Featured Projects

Selections from recent work

The Heyday Group

I had the privilege of working with the good folks at Heyday, an award-winning residential real estate team with over 40 years of residential real estate experience, to design and build their website.

This website was launched and recently updated to spotlight their expansion into the Colorado. A top priority was building and configuring the content management tools in a way that will enable the Heyday team tackle content updates, like adding testimonials, managing team members, showcasing new properties and changing property listing statuses in-house.

theheydaygroup.com →

Bexa Equity Alliance

I designed and built a new website for the Bexa Equity Alliance, a nonprofit expanding access to no-cost Bexa Breast Exams for women in need. The site highlights BEA’s life-saving work, introduces the team behind the mission, and makes it easy for individuals, sponsors, and community partners to get involved.

Behind the scenes, the website is built for simple ongoing content management, including events, sponsors, and blog posts. It also connects newsletter signups directly to BEA’s Mailchimp account through an API integration, reducing manual work for the team.

bexaequityalliance.org →

The Moody Foundation

Working in collaboration with Too Good Strategy, which provided wireframes, design direction, and branding guidelines, I rebuilt the website for the Moody Foundation.

The new site highlights the foundation’s historic impact, including a robust grants section featuring more than 1,000 grantees funded over the last six years. Behind the scenes, I built the site to make ongoing updates easier for administrators, including tools to add or edit grantees individually or in bulk through a streamlined import process, along with flexible options for publishing news, blog posts, and static content.

moodyf.org →

MCH Transportation Co.

MCH Transportation has been a leader in dedicated carriage for nearly 40 years, but its previous website no longer reflected the quality of its award-winning services or the people behind them. I designed and built a new responsive website that better showcases MCH’s bold brand, family-oriented culture, and appeal to potential drivers.

The project centered on elevating MCH’s team through professional photography, employee and driver stories, and testimonials featured throughout the site. The result is a modern, people-focused website that highlights the staff, drivers, trucks, and trailers that make MCH stand out.

mchtransport.com →

The Center for Ethical Leadership in Media

Working in collaboration with Too Good Strategy, which provided wireframes, design direction, and branding guidelines, I built the website for The University of Texas at Austin’s Center for Ethical Leadership in Media.

The site brings together leadership curriculum for students and professors, relevant research, center updates, and career-building tools for students pursuing work in media. It was also built to be easy for administrators to manage and maintain, with a scalable structure that can grow alongside the Center’s work.

ethicalmedialeadership.org →
    What people say

    Trusted by the teams and people I work with

    A talented web designer with a background in PR, marketing, and communications, John understands every aspect of crafting an effective website and builds stunning sites with clients' longterm success in mind.
    - Caroline G.
    He's driven to meet goals and makes quick, smart decisions when unforeseen adjustments are needed. You couldn't find a more detail-oriented and person to work with.
    - Eric C.
    He doesn't wait for problems, he anticipates them. He approaches every challenge with a forward-thinking, solutions-oriented perspective and always keeps the bigger picture in mind.
    - Amelia C.
    Additional Services

    More ways I can help

    Beyond designing and building websites, I also help clients with the tools, systems, updates, and behind-the-scenes details that support their website, communications, and day-to-day digital needs.

    Hosting & Domain Management

    From hosting setup and domain management to DNS changes and technical support, I can take care of the details that keep your website online and accessible.

    Website Maintenance

    From software updates and security checks to content edits and design refinements, I can help keep your website healthy, current, and evolving alongside your organization.

    Google Workspace

    Workspace setup, email configuration and account management, and ongoing administration support for your organization.

    Google for Nonprofits

    Application support and activation of products like Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and more.

    Microsoft 365

    Licensing, email accounts, mail flow, spam defense, SharePoint and OneDrive configuration, and more.

    Tracking & Analytics

    Support getting Google Analytics, Google Tag Manager, trigger and event configuration, and Google Search Console up and running.

    Donor Software

    Not all donation tools are created equal, and I can provide recommendations and support with donor-specific tools to help your organization better achieve its fundraising goals.

    Email Marketing

    Integrate trusted platforms like, MailChimp, Constant Contact, MailerLite and more to your website to streamline your email marketing efforts.

    Third-Party Integrations

    From CRMs and booking systems to payment processors and event platforms, I can connect the external tools your organization already relies on directly to your website.
    Contact

    Let's talk about your project

    Please feel free to reach out if you have questions or are interested in working together.
    [email protected]